Wrap Happy Co: Wrapping up waste and unwrapping a movement
- Simmone Sache
- Feb 26
- 2 min read
Updated: Apr 22
It all started with a simple gift, one that had been wrapped with care, and was carrying a story. Casper’s son received it and was instantly taken by the charm of the beautiful fabric wrap.
It turned out the wrap had been passed on from a friend of Sonny’s, making its way through a few hands before reaching Casper. She loved it so much that she asked Sonny where she could buy more. Sonny’s answer? “You can’t. Not yet. But if you want more, we can make it happen.”
Sonny had been carrying this idea for years. “Every Christmas, I’d see mountains of wrapping paper, bin bags full of it, and think that there has to be a better way.” She imagined a world where beautiful, reusable alternatives became the norm.
Sonny and Casper
It wasn't long before Casper and Sonny joined forces, blending their love for sustainability with their dedication to make a real impact. It took a year of research and development to create a product that wasn't just beautiful, but ethical, sustainable, and truly circular.
“We wanted to tick every box, and make sure the wraps weren’t just an alternative but the better choice.” explained Casper.
Now, in their second year, their mission is growing. “We’re bringing education into schools, spreading awareness, and encouraging more people to embrace our wraps.”
With 150,000 km of wrapping paper wasted every year in Australia, their challenge isn’t just about selling wraps, it’s about changing habits. “People hesitate to spend on reusable wrapping, thinking it’s an extra expense.” Casper shared. “But imagine never having to buy gift wrap again. No more last-minute scrambles for tape or scissors. Just beautifully wrapped gifts, passed along from loved one to loved one, year after year.”
The idea starts small (as all truly sustainable things do), with your family, your close friends. Wraps that Sonny created before she founded Wrap Happy Co have been in circulation for over seven years, moving through homes and hearts, making gifting more meaningful.
It’s a movement that supports the circular economy, proving that sustainability can be beautiful, practical, and full of joy. This is more than a business. It’s a gift to the planet. And the best part? It keeps on giving.
